The Sale of Villa Kibou: From Marketing to Homerun

24th Sep 2024 · 2 min. read

We recently knocked it out of the park with extensive marketing of our listing Villa Kibou, ultimately leading to it being sold at full asking price.

Our marketing strategy included taking high-quality photographs, showcasing the villa’s best features in both daylight and sunset. Before putting the property on the market, we created a teaser video for Instagram pf our listing agent Sarah walking on the terrace, building suspense prior to the release of the property.

Additionally, our videographer crafted a captivating property video, merging detail shots with dramatic wide shots, resulting in one of our best property videos to date.

Click below to watch the Villa Kibou property video:

In addition to displaying the property on our website, we also created a separate domain for the property. A standalone website allows for targeted marketing and SEO optimization, enhancing the property’s visibility to potential buyers searching for specific features. We also listed the property on our unbranded website that we have created specifically for our collaborators to use. At Homerun Brokers, we believe in being team players. By providing our collaborators with unbranded materials, we’re handing them the right tools to present the property seamlessly to their own clients. By working together, we improve the odds of bringing the deal home in record time - which we did.

Elevating our game, we teamed up with Homiés Marbella, a cool local clothing brand, for their Spring/Summer 24 collection shoot at Villa Kibou. The collection, inspired by traditional Andalusian culture, features vibrant orange tones that evoke the region’s sunsets and citrus fruits, creating a striking contrast with Villa Kibou’s ultra-modern architecture. Utilising this cross-marketing strategy allowed us to create content that differs from the norm, and profit form the synergy of our brands to highlight the property and collection all at once.

During their photoshoot, our in-house videographer, Blaz, directed by digital specialist Tessa, took the opportunity to create social media content that turned heads. This strategic collaboration was a great success, proving once again that at Homerun Brokers, we’re always innovating to keep our marketing in the major leagues.

At Homerun Brokers, we’re not just about selling properties; we’re about creating stories and unforgettable experiences through strategic, innovative marketing. The successful sale of Villa Kibou is just one example of how we continue to push boundaries and redefine what’s possible in real estate. Whether through creative collaborations or cutting-edge digital strategies, we’re committed to making each property we represent stand out in a crowded market.

Want to stay in the game? Follow us for future listings, behind-the-scenes content, and exciting collaborations that keep us at the top of our field.

@homerunbrokers