Homerun Brokers Selling Guide

At Homerun Brokers, synergy is at the heart of everything we do. We believe that when teams work together seamlessly, exceptional results follow. Our collaborative approach ensures that our marketing and sales departments operate hand in hand, creating a strategy designed to showcase your home in the best possible light.

From the moment we lay the foundation at Home Base, our team works tirelessly to develop a customized plan that aligns with your goals and unique property features. We leverage the expertise of our marketing professionals to create compelling visuals, targeted campaigns, and engaging content, all while our sales team focuses on building strong relationships with potential buyers. This ensures every step of the process is covered—from initial listing to final negotiation.

Our integrated approach goes beyond just selling a property; it’s about achieving the ultimate Homerun for you. By aligning our efforts, we not only maximize exposure and interest in your home but also tailor our strategy to meet your specific needs, guaranteeing a smooth, successful sale. With Homerun Brokers, you can trust that we are committed to delivering a winning result, every time.

Ready to hit a Homerun?

Let us take you through the process, base by base!

BASE 1
Preparations | Needed Documentation

Once you have decided you want to sell your property it is important that everything is ready for the starting gun. The first step in the sales process is to collect information about your property including all the finances. From operating costs, repairs and how much you bought the property for so that our agents can help you access the market value and advise an accurate asking price.

Documentation you will need (or we will help you get) includes:

• Nota simple - document confirming legal status of the property

• Escritura - title deeds

• Water and electricity contracts or bills

• Basura - payment receipt for garbage collection

• Last IBI receipt - the annual local property tax

• Community fee - membership of residents’ association

• Energy certificate

And of course owners’ passport/ID and NIE (Spanish tax ID number).

Personalised Marketing Strategy

We specialize in crafting SMART marketing strategies—Specific, Measurable, Achievable, Realistic, and Time-bound—ensuring every property we handle is positioned for success. Our Marketing and Sales team customizes a plan tailored to your property, featuring persuasive content, detailed specs, and transparent pricing to attract the ideal buyers.

By highlighting the unique character of your home, we create a targeted campaign that stands out and drives results. From start to finish, we guide you through each step of the process, ensuring a seamless, successful sale.

Content Creation

Professional photos and videos are key to showcasing your property. We provide expert tips to help you prepare for the best presentation. With our in-house videographer and partnerships with the top photographers in Marbella, we create high-quality, engaging content. Our talented in-house creative team also produces imaginative materials for our social media platforms, ensuring your property gets the attention it deserves and stands out to the right audience.

BASE 2

List on platforms | CRM

Once the marketing material package is complete, we showcase your property on our website, giving it prime visibility to our audience. In addition, we list your property on top real estate platforms such as Inmobalia, Resales, Idealista, and James Edition. These platforms are well-known for attracting a diverse pool of potential buyers and agents, including high-net-worth individuals searching for luxury properties. By leveraging these key platforms, we significantly increase your property’s visibility and the chances of connecting with serious, qualified buyers who are actively seeking homes like yours. This multi-channel strategy maximizes exposure and enhances the likelihood of a successful and timely sale.

Digital Media | Promotion

We maintain a strong presence on social media and take a creative, strategic approach to our marketing efforts. Social media is a cornerstone of our strategy, providing immense value in reaching a broader and more engaged audience. Your property will not only be featured on our website but also heavily promoted across all our key social media platforms, including LinkedIn, Facebook, YouTube, and Instagram.

Each platform plays a unique role in amplifying the visibility of your property. On LinkedIn, we connect with a network of professionals, fellow agents, and investors. Facebook allows us to engage with a broad audience through targeted campaigns, while YouTube showcases high-quality video tours to captivate potential buyers visually. Instagram, with its visually driven nature, enables us to create eye-catching posts and stories that highlight the best features of your property.

Our substantial following is a blend of potential buyers and fellow agents, ensuring that your property reaches both key markets. This comprehensive social media strategy boosts visibility, engagement, and ultimately enhances the chances of securing the right buyer quickly. We are committed to ensuring that your property receives widespread attention, making social media a powerful tool in our marketing arsenal.

Open House | Event

To further enhance your property’s visibility and keep it top-of-mind for agents, we go the extra mile by organizing an open house event. We extend exclusive invitations to a select group of over 5,000 luxury real estate agents along the coast. Our marketing team will work to plan every detail of the open house, ensuring it aligns with your preferences and showcases the unique features of your property. We aim to create an exclusive and memorable experience that highlights the property’s appeal.

We always add a creative, enjoyable twist to these events, making sure they stand out and leave a lasting impression. This makes your property more memorable when agents are presenting options to their clients.

For certain properties, we may choose to host a more intimate, private open house. In these cases, we handpick a smaller group of experienced agents, allowing our listing agent to give them focused attention and present the property in the best possible light. This tailored approach ensures that your property gets the careful consideration it deserves.

Newsletter Campaign | Network Reach

With our team of experienced agents and an extensive client database at our disposal, we take a highly strategic approach to marketing your property through a series of personalized newsletters. Each newsletter is carefully crafted to highlight the unique features of your home, ensuring it resonates with the right audience. For example, if your property is a golf-front villa, we create messaging specifically tailored to golf enthusiasts, focusing on the lifestyle benefits and proximity to the course. Similarly, if your property offers multiple bedrooms on the upper floors and is located in a gated community, we adopt a family-oriented approach, emphasizing the safety, privacy, and space perfect for raising children.

These newsletters aren’t just generic promotions; they are designed to capture the attention and spark interest in the minds of potential buyers and agents. By tailoring the messaging to each property's strengths, we ensure that we are connecting with individuals most likely to be interested in a home like yours.

Once crafted, we strategically distribute these newsletters to our expansive database, which consists of over 10,000 clients and agents. This targeted approach allows us to reach a wide yet relevant audience, ensuring that your property gets the exposure it deserves. By nurturing interest through this sequence of newsletters, we continuously keep your property top of mind for potential buyers and agents alike, increasing the likelihood of a successful and timely sale.

BASE 3

Property Viewings

After the open house, we strategically transition into private viewings. These are conducted both with our direct clients and through collaborating agents who have been engaged during the open house. This phased approach allows us to focus on serious buyers, tailoring each viewing to their specific interests and needs, while also fostering strong relationships with other agents eager to close a deal for their clients.

By starting with the open house, we leverage the power of collaboration and networking, amplifying the property’s visibility within the real estate community. The shift to private viewings afterwards capitalizes on the buzz created, ensuring that potential buyers feel a sense of urgency and exclusivity, further enhancing the property’s appeal. This thoughtful sequence maximizes interest and increases the likelihood of securing a swift and successful sale.

Action Plan Follow-up | Review

After approximately three months on the market, our experienced sales team conducts a thorough assessment of how the property has been received. During this period, we closely monitor the level and quality of interest generated. If we find that significant, high-quality inquiries have not materialized, it signals that strategic adjustments may be necessary to better align the property with market expectations.

These adjustments can involve several factors, with the most common being a reevaluation of the pricing strategy. However, we may also explore other avenues, such as enhancing the property’s presentation through professional styling or staging, fine-tuning the marketing campaign, or expanding its visibility to new audiences. By focusing on feedback from potential buyers and the overall market response, we can identify the precise areas needing improvement.

Should these circumstances arise, we will promptly arrange a meeting with you to discuss the findings and collaboratively develop a revised action plan. This meeting serves as an opportunity to realign our strategy, whether it’s optimizing pricing, improving property presentation, or exploring new marketing angles.

Our top priority is the successful sale of your property, and we remain fully committed to refining and adapting our approach as needed. Rest assured, we will continue to be proactive in ensuring your property achieves the best possible results, with a flexible, solutions-driven mindset guiding us every step of the way.

Sale | It's a Homerun!

Selling your property is like rounding the bases toward a Homerun. As offers start rolling in, the excitement builds, bringing you closer to sealing the deal. Just as in baseball, every play counts, so your agent will keep you informed of all offers, regardless of their quality. Whether it's a swing and a miss or a solid hit, the final decision is always in your hands. You call the shots on whether to accept, counter, or pass.

Once a purchase price is agreed upon, it’s time to secure the deal. This is where the reservation fee comes into play—essentially “touching third base.” The buyer pays a reservation fee, which temporarily takes the property off the market while due diligence is completed. This process usually takes about 14 days, allowing the buyer to review all necessary documentation and ensure everything is in order. If all checks out, both you (the vendor) and the buyer sign the purchase contract, which covers 10% of the agreed property price, minus the reservation fee. This amount is transferred to your lawyer’s account as a sign of commitment from the buyer.

Next, it’s time to round the bases and head for home. The completion date is determined and included in the contract. On this day, the remaining 90% of the purchase price is due. You or your legal representative will meet at the notary’s office, where the final steps are taken, and the keys are handed over to the new owner—officially closing the deal.

Throughout this entire process, we ensure all outstanding payments, debts, or obligations are settled so the sale can be completed smoothly. Whether it’s navigating negotiations or managing the finer details at the notary, our goal is to ensure a seamless transition from start to finish, helping you score a victory with the successful sale of your property.